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Executive Overview

ChristFunders

The first crowdfunding aggregator democratizing Kingdom-building investments for 110 million+ non-accredited Christian investors

Christian investors praying together
$22.4 Trillion Christian Assets
28M Christian Households
0.5% Current Penetration
Market Gap

$22.4T Locked Out

85% excluded from private markets

Investor Demand

88% Want It

Values-aligned investment options

Direct Competition

Zero Aggregators

Authentic white space

Growth Rate

27% YoY

Faith-based ETF growth (2024)

The $22 Trillion Opportunity Hiding in Plain Sight

Massive Disconnect

Christians control approximately $22.4 trillion in U.S. public market investments—roughly half of all stocks, bonds, and mutual funds. Yet only $130 billion sits in explicitly faith-based investment vehicles.

Less than 0.5% penetration reveals staggering gap between what Christian investors want and what they can access

$22.4T

Total Christian Assets

$130B

Faith-Based Vehicles

Unambiguous Demand Signals

2023 Eventide Survey of 1,479 committed Christians reveals overwhelming appetite for values alignment:

88% want investments reflecting their values

Same 88% interested in "highly ethical" funds

75% want to discuss faith-based investing

But only 37% have heard about it from advisors

62% would switch advisors entirely

To access values-aligned investments

Result: 80% of faith-based investors choose to invest independently

Critical White Space in Disconnected Markets

The Christian investment landscape splits into distinct segments—none serving the core opportunity

Donation-Based Crowdfunding (No Returns)

GiveSendGo

800,000+ users, market leader

Zero profit-return component

WayGiver, Funded by Faith

Charitable giving only

No investment opportunities

FaithLauncher

Briefly tried equity

Acquired & discontinued (2019)

Market Gap: 95%+ of Christian crowdfunding is donation-based with no return potential

Faith-Based Investment Firms (Accredited Only)

Sovereign's Capital

$780M+ AUM across PE, VC, real estate

Accredited Only

Kingdom Capital, Praxis, Faith Driven VC

Institutional faith-aligned capital

$200K+ Income Required

81-85% of Americans locked out: Don't meet $200K income or $1M net worth thresholds

BRI Products (Public Markets Only)

$6.8B

Eventide

Mutual funds/ETFs only

$3.2B

Inspire Investing

Public equities only

$100B+

Total BRI Market

Crossed threshold 2024

Limitation: No direct investment in private companies, church real estate, or Christian enterprises

The Critical Gap: No Christian Aggregator

Only One Christian Reg CF Portal

EquityVest (501c3-owned) operates standalone—no aggregation across platforms

Offers faith-driven opportunities but no comprehensive scoring or multi-platform discovery

Secular Model Proves Viability

KingsCrowd aggregates 50+ platforms as "Bloomberg of online private markets"

No faith-based equivalent exists for 28M Christian households

The Overlooked 110 Million: Non-Accredited Christian Investors

Regulation Crowdfunding democratizes access—but no platform serves this massive faith-based segment

The Accreditation Barrier

Only 14.8-18.5% of U.S. households qualify as accredited investors through $200K income or $1M net worth (excluding primary residence).

81%

Households Excluded

110M+

Christians Locked Out

Threshold unchanged since 1982 despite significant inflation—systematically excluding believers from venture capital, private equity, and direct real estate investments.

Reg CF Opens the Door

The 2012 JOBS Act (expanded 2021) enables non-accredited investor participation:

Investment Limits

Greater of $2,500 or 5-10% of income/net worth, up to $124K annually

Company Limits

Up to $5M per 12-month period

Track Record

$1.3B raised through ~4,000 offerings (2016-2024)

Mainstream platforms validated demand—but none offer faith-based curation

Market Sizing: Unprecedented Potential

$100B+

Faith-Based Funds/ETFs

Crossed threshold mid-2024

27%

YoY ETF Growth

2024 momentum

28M

Christian Households

Committed believers in U.S.

88%

Want Values Alignment

Surveyed investors

Demographic Tailwinds Favor Digital Platforms

92%

Christians 30-39 interested in ethical funds

60% "very interested"

86%

Willing to switch advisors for values alignment

vs. 54% for ages 55+

2.4x

Higher adoption in "do good" funds

39% vs 16% for older cohorts

Five Market Failures ChristFunders Solves

The Exclusion Problem

85%+ of Christians locked out of private investments by accredited investor requirements. ChristFunders democratizes access through Reg CF-eligible offerings requiring as little as $100 minimum investment.

The Fragmentation Problem

No unified platform aggregates faith-aligned opportunities. Investors navigate multiple portals, conduct individual due diligence, manually evaluate faith alignment. ChristFunders provides one-stop discovery with standardized vetting.

The Donation Dominance Problem

95%+ of Christian crowdfunding is donation-based with no return potential. ChristFunders focuses exclusively on profit-returning investments—equity, debt, and revenue share—in Christ-centered enterprises.

The Values Verification Problem

How does an investor know an opportunity is "truly Christian"? ChristFunders implements proprietary faith-alignment scoring with transparent criteria covering business practices, mission alignment, leadership integrity, and Kingdom impact.

The Community Isolation Problem

Faith-based investors operate independently without peer learning or accountability. Faith Driven Investor movement demonstrates community hunger (500K+ podcast downloads in 140+ countries). ChristFunders integrates fellowship, prayer, and shared stewardship into the investment experience.

Kingdom Investing Viability: Proven Success Stories

Faith-driven enterprises achieve significant scale while maintaining mission alignment

$600M+

Bandwidth (NASDAQ: BAND)

Co-founded by Faith Driven Investor's Henry Kaestner, grew from zero to $600M+ revenue as publicly traded communications company

$1B+

Correct Craft

100-year-old boat manufacturer surpassed $1 billion while maintaining values-driven practices including company-funded mission trips

$780M+

Sovereign's Capital

Deployed over $780 million in faith-driven investments across Southeast Asia and U.S.—institutional-scale with faith alignment

Platform Growth Validates Faith-Based Demand

GiveSendGo Trajectory

Payment processing volume increased 500% in one year (2021-2022)

Website traffic increased 1,000% over the same period

Market Signal

While donation-based, this trajectory demonstrates Christian community willingness to rally behind dedicated faith platforms

First-Mover Advantage in Nascent Market

The Essential Pitch

Where Christians hold $22.4 trillion but can access only $130 billion in faith-aligned vehicles, ChristFunders builds the bridge—democratizing Kingdom investing for the 81% of believers currently locked out of private markets.

Market Characteristics

Massive latent demand: $22.4T in Christian-held investments

Growing momentum: 27% YoY growth in faith-based ETFs

Clear regulatory pathway: Reg CF enables non-accredited participation

No direct competition: Zero aggregators in the space

Competitive Moat Strategy

Community building: First platform to aggregate Christian investor community with faith-aligned deal flow

Network effects: KingsCrowd model validated in secular space—increasingly difficult to replicate

Biblical mandate: Stewardship applies to all believers regardless of net worth

Phased approach: Start as aggregator/directory, evolve to funding portal

Ready to Explore This Kingdom Investment Opportunity?

Let's discuss how ChristFunders can democratize faith-aligned investing for your organization or community.

Start the Conversation

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